The integration of a new digital content recommendation system, based on artificial intelligence, allows for understanding the preferences of each individual user enhancing engagement and the discovery of new content from RAI's vast catalog.
Media brands and content providers automatically repurpose content libraries into custom FAST channels.
Media brands and content providers automatically repurpose content libraries into custom FAST channels.
ContentWise UX Engine was launched in production on ITVX in November 2023, generating double digit increases in conversion rates and substantial lift in average watch time.