Analytics
Understanding data.
Generating insights.
Augmenting decisions.

We combine big data engineering and data science expertise to build bespoke, end-to-end business analytics solutions at scale, creating unique value for our customers through cross-industry innovation.

We use data, software, and insights to solve our customers' most substantial technology challenges.

Analytics Services

Data Engineering

Unique capabilities in the entire spectrum of data engineering, including cloud and hybrid big data architectures, data pipelines, data quality, NoSQL and streaming systems.

Data Science

The combination of data science and research expertise. Machine learning applications in computer vision, NLP, recommender systems, forecasting. network science, BI, and visualization.

MLOps & Business Analytics at Scale

Deployment and maintenance of ML tools in operations, Closed loop Analytics, lift-and-shift continuous evolution at enterprise scale. On traditional, cloud and edge architecture.

Quantum AI

Designing, implementing and deploying AI algorithms and applications to solve complex analytics problems using Quantum Computing. Quantum computing adoption advisory.

Analytics Solutions

Real-Time Data Platform

Full lifecycle platform for large-scale streams.

Our real-time big data platform ingests data from IoT data sources, engineering them from raw, unstructured, unformatted data to a set of clean, coherent, real-time data. Using a variety of data science tools, we visualize and transform data in a new actionable framework, covering the entire analytics life cycle for the customer: a key asset to deliver full control of the process of extracting value from big data.

BENEFITS:

IT infrastructure management efficiency.
Lead generation improvement.
Churn rate reduction.

Prediction & Scenario Analysis

From rear-view analysis to forward-looking projection.

We analyze datasets through classification, clustering, and pattern recognition techniques to move from a historical static description of the past to a forward-looking actionable projection in the future. We implement this solution in predictive maintenance, incident analysis, early-warning, customer satisfaction, churn prediction, production planning, risk assessment, attribution modeling and more.

BENEFITS:

72% Precision in Churn analysis use case.
100% Precision in Anomaly Detection use case.
Real time scenario analysis enablement.

Graph-Based Dynamic Systems

Graph technology for governance, compliance and risk.

We use graph technology to explicit the relationships between resources and digital data flows taking place within a business process in real-time. By mapping the ontology of the internal processes we develop mathematical and logical models that can, for example, detect failures, spot wrong system configurations, prevent data leakage, assess risk or detect fraud and take automatic actions based on the data.

BENEFITS:

Real-time, dynamic monitoring and control.
Incident prediction and reduction.
Automatic permission modifications.

Marketing Optimization & Attribution Models

Cross-channel marketing investment optimization.

Our solution helps marketing executives optimize the media mix budget allocation, on a variety of channels such as SEM, social, display, email and TV. We analyze the customer experience and explore marketing data to identify correlations, trends, seasonality, and outliers that characterize dynamic KPIs. We provide business results predictions and what-if scenario evaluations, giving one centralized view of what is working and what is not.

BENEFITS:

Omnichannel conversion funnel modelling.
Automatic marketing spending optimization.
KPIs performance increase.

UX Personalization & Next Best Action

Customer journey optimization and UI orchestration.

Using our AI-powered UX personalization software platform, we optimize the customer journey through all digital touchpoints. We analyze interaction data through advanced machine learning and classification algorithms to identify and propose contents to users that suit their preferences, creating bespoke 1-to-1 experiences. Personalization also enables Next Best Action strategies to reach the highest probability of engagement and conversion.

BENEFITS:

+ 38% average money spent / user / month in media use case
+ 7.7% total visits gap w.r.t main competitor in publishing use case
1-to-1 personalization strategy

Analytics Products

User Experience, Front and Center.

Compelling, relevant and adaptive customer experience is no longer a nice-to-have. ContentWise, technology developed by Moviri, automatically manages digital storefronts and catalog metadata to create superior customer experiences.

What Customers Say

Pablo Antolín

PayTV LATAM Product Manager - Telefónica

“Telefónica is changing the way users interact with our video products, following the principle of always placing them at the center of the experience. With the ContentWise solution, we can offer viewers personalized and simplified user experiences.”