Join Moviri, Amplitude and Treedom for this exclusive, invitation-only fireside chat to explore why product analytics is so important for any digital-first business and how it can supercharge your growth.
For too long, the analytics choice for digital, marketing and e-commerce executives has come down to Google Analytics on one end of the spectrum, and Adobe on the other.
But as digital business growth has moved at the center of strategic priorities, a wide data and analytics gap has become apparent.
Traditional marketing analytics does not tell you much about what customers do when they use your web and mobile applications, while event-based experience analytics tools are too complex to implement and difficult to integrate and use.
A new generation of Product Analytics technologies, like Amplitude, is becoming the central nervous system of digital growth, integrating data from any frontend and backend data platform and delivering a streamlined user experience that enables every decision maker to collaborate on the same set of metrics and experience analytics data.